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1. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
from Portfolio Hardcover
Price: $17.79

Customer Review:
This book is great for anyone who has been toying with the idea of starting their own business.
I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

2. Word of Mouth Marketing: How Smart Companies Get People Talking Word of Mouth Marketing: How Smart Companies Get People Talking
from Kaplan Business
Price: $16.47

Customer Review:
If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

3. Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
from Collins Business
Price: $10.88

Customer Review:
After reading the Art of the Start, I decided to purchase it and this book, Rules for Revolutionaries. As with the Art of the Start, I found the book motivating and an interesting read. The one downside of the book is that there is some overlap between it and The Art of the Start.

Customer Rating:
4.0 / 5.0


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4. Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
from Kaplan Business
Price: $10.17

Customer Review:
I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I... more info

Customer Rating:
5.0 / 5.0


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Buy from: Canada Germany France United Kingdom

5. Selling the Dream Selling the Dream
from Collins Business
Price: $10.20

Customer Review:
Good book to read, for every one that want a vision to create a better conection to clients, used by Harley Davidson, Macintosh, Porsh, Ferrari, Cristal Line, specialy attention to tools for evangelism, and how to use of enemies in your own favour, that sometimes we forget do.

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

6. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
from Portfolio Hardcover
Price: $17.13

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Buy from: Canada Germany France United Kingdom

7. [no image] The Art of the Start
from Portfolio

Customer Review:
A disclaimer. I have known Guy Kawasaki by email for nearly 15 years, and have only met him once. But, I have immense respect for him and was delighted to even help edit this book (along with dozens of others whom he thanks :-) in the book). But, besides wanting to see my name in print in another... more info

Customer Rating:
5.0 / 5.0


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Buy from: Canada Germany France United Kingdom

8. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
from Hyperion

Customer Review:
Another good book by Guy Kawasaki - not great but good. It is full of interesting ideas (some controversial) on how to market and get ahead of your competition. Much of the book contains things you already likely know such as being customer focussed and creating evangelists for your products but it... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

9. Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits
from Wiley
Price: $23.96

Customer Review:
This book aims at making corporate and marketing directors to realize that we have entered a culture of images and videos. It covers well some of the consequences of this mutation from writing to visual. Admittedly, lots of situation are covered to advocate for anticipating actions in the image... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

10. [no image] The MacIntosh Way
from Harpercollins

Customer Review:
I like GK. He is a colorful character with great wit. Being a huge Apple fan I decide to get this book. I'm contemplating starting a small service biz and bought this book for useful tips but I got very little out of it. Maybe it was ground breaking when it came out.
The book is really targeted... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

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