Customer Review: Very Basic, and quite frankly old school. Not focused enough on Variety of Buyer Needs. Emotional, Economical, Rational etc. Do not recommend at all
Customer Review: I bought the 4th edition (hardback) of this book a few years ago, and it was well worth the money. I started my own consulting business in 2001 and have used this book as a guide ever since. Herman Holtz and David Zahn have put together a very detailed, although somewhat wordy, guide for... more info
Customer Review: My time is very valuable and too much of it would have been required to read the whole book. I have to believe that this author knows what he's talking about, because he has been published many times, but I was not impressed with his writing style. It was very difficult to get into because he spent... more info
Customer Review: I was in the process of starting a consultancy, and realized that your contract IS your deal. Getting it right it extremely important. Between the book and the disk that comes with it, you are provided with a large set of clauses from which you can choose which ones you want, and basically write... more info
Customer Review: As a small business development consultant, I have first-hand knowledge about the complexities faced by entrepreneurs wishing to do business with the federal government. I found that this book provides, first of all, organized steps for a business entity to become a federal or state government... more info
Customer Review: This was a good book discussing the various newsgroups, e-mail signature files and gave practical information on how to access this data.
Customer Review: I have actually been an independent consultant for 9 years, but I wanted to become more successful - so I bought several books on the subject. This was by far the best book on consulting that I found. Every warning he gave to the reader was SO TRUE - it nearly always described a mistake I had made... more info
