Customer Review: This book from Ideo authors shows a creative approach to exploring New York City. Some of the recommended visits are unusual and out-of-the-ordinary, but are ways of seeing the unusual. I look forward to similar reviews of other U.S. cities.
Customer Review: This was a good overview/introduction to leveraging observational research in design and innovation thinking, not an in-depth treatise on process nor a how-to instruction manual. Reading the negative reviews, I somewhat agree that there could be more "meat" in the book, or that the author could have... more info
Customer Review: The book is quite small in size - smaller than a paperback novel. Each chapter starts with a page of text and then the rest of the chapter is pictures with no text. Not sure what they were trying to accomplish. If you look at the index page in the Amazon "look inside" feature, you have seen most of... more info
Customer Review: I'm posting similar reviews for this pair of Ideo Eyes Open guides, one for Ideo Eyes Open: New York and one for Ideo Eyes Open: London, because they were released at the same time and share a common approach, with some promise of more guides to follow in the series. Ideo is a design and image... more info
