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1. Authenticity: What Consumers Really Want Authenticity: What Consumers Really Want
from Harvard Business School Press
Price: $17.79

Customer Review:
In their 1999 best seller `The Experience Economy' the authors, Joseph Pine and James Gilmore, described the shift in the economy from mining raw materials to the production of goods, to delivering services, to setting the scene for leisure experiences. Despite all the praise given to this book,... more info

Customer Rating:
4.5 / 5.0


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2. Welcome to the Experience Economy Welcome to the Experience Economy
from Harvard Business Review
Price: $6.50

Customer Review:
Solid introduction to the Experience Economy as elucidated by Pine & Gilmore. At it's core, Experience Economy is an elegant concept and this introduction does well at explaining it. Samuel R Daines II.

Customer Rating:
3.5 / 5.0


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3. The Experience Is the Marketing--A Special Report The Experience Is the Marketing--A Special Report
from BrownHerron
Price: $8.95

Customer Review:
Positive addition to Pine & Gilmore's The Experience Economy. A quick read that fleshes some concepts touched on in the book. LOVE the pdf/download format.

Customer Rating:
4.0 / 5.0


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4. Making Mass Customization Work Making Mass Customization Work
from Harvard Business Review
Price: $6.50

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5. [no image] Authenticity: What Consumers Really Want--A Harvard Business School Press Book Summary in Partnership with getAbstract
from Harvard Business School Press
Price: $6.95

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6. [no image] La Economia de La Experiencia: El Trabajo Es Teatro y Cada Empresa Es Un Escenario
from Ediciones Granica, S.A.

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7. The Four Faces of Mass Customization The Four Faces of Mass Customization
from Harvard Business Review
Price: $6.50

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8. [no image] The Customer Is the Product: From Creating Experiences to Guiding Transformations
from Harvard Business School Press
Price: $6.95

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9. [no image] Differentiating hospitality operations via experiences: why selling services is not enough. (Selling Experience).: An article from: Cornell Hotel & Restaurant Administration Quarterly
from Cornell University
Price: $5.95

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10. Do You Want to Keep Your Customers Forever? Do You Want to Keep Your Customers Forever?
from Harvard Business Review
Price: $6.50

Customer Review:
This is a waste of black ink on white paper. Save your money.

Customer Rating:
1.0 / 5.0


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