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1. Globality: Competing with Everyone from Everywhere for Everything Globality: Competing with Everyone from Everywhere for Everything
from audible.com
Price: $14.98

Customer Review:
Globality describes the next phase of globalization and gives advise for how businesses should deal with it. In the authors view the first phase of globalization was companies building factories overseas and outsourcing manufacturing and labor intensive work to low cost countries in the developing... more info

Customer Rating:
4.0 / 5.0


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2. Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Price: $5.99

Customer Review:
If you want a basic economic study that has surprising resonance - even prescience - about the current mortgage/credit meltdown, this is the one.

Customer Rating:
4.0 / 5.0


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3. Five Future Strategies You Need Right Now (Memo to the Ceo) Five Future Strategies You Need Right Now (Memo to the Ceo)
from Harvard Business School Press
Price: $12.24

Customer Review:
The purpose of this book is to alert business leaders to strategies that they should be implementing to achieve competitive advantage. As is pointed out in the introduction, the strategies are not brand new. They've been kicked around for a while, and most have been road tested. According to the... more info

Customer Rating:
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4. Payback: Reaping the Rewards of Innovation Payback: Reaping the Rewards of Innovation
from Harvard Business School Press
Price: $19.77

Customer Review:
Overall, I was not extremely impressed with this book. The cash curve is a good idea, especially if you can accurate analyze the costs. The four S-factors are a fine way to break the problem down into smaller components. Every methodology seeks to provide a common vocabulary and this one wasn't that... more info

Customer Rating:
4.0 / 5.0


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5. Treasure Hunt: Inside the Mind of the New Consumer Treasure Hunt: Inside the Mind of the New Consumer
from Portfolio Hardcover
Price: $21.56

Customer Review:
As a professional copywriter, who lives and breathes branding every day, this book is a brilliant encapsulation of the last 10 years of consumer trends.
The "Death in the Middle" concept as consumers reach more and more for either high or low end products and complete sidestep and ignore the... more info

Customer Rating:
4.0 / 5.0


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6. Hardball: Are You Playing to Play or Playing to Win Hardball: Are You Playing to Play or Playing to Win
from Harvard Business School Press
Price: $16.50

Customer Review:
John Steinbeck, the great writer, once said that "The things we admire in men, generosity, openness, honesty, understanding and feeling are the concomitants of FAILURE in our system. And those that we detest, sharpness, greed, acquisitiveness, meanness, egotism and self-interest are the traits of... more info

Customer Rating:
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7. Grapevine : The New Art of Word-of-Mouth Marketing Grapevine : The New Art of Word-of-Mouth Marketing

Customer Review:
Grapevine is a book peppered with case studies and practical information from start to finish. It is a business book that you want to read cover-to-cover and what I found most interesting is that the premise of Word of Mouth marketing is logical, reasonable and credible. There is no 'secret', no... more info

Customer Rating:
4.0 / 5.0


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8. Juran: A Lifetime of Influence Juran: A Lifetime of Influence
from Wiley
Price: $37.95

Customer Review:
In 1947 America, what did "Made in Japan" mean? Today, Americans feel exactly the opposite about this phrase, due in no small part to the lifetime of influence of the work of Joseph Moses Juran, one of the world's seminal leaders in the quality movement. Born in 1904, Juran's extraordinary... more info

Customer Rating:
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9. Overview: Making Innovation Pay Overview: Making Innovation Pay
from Harvard Business School Press
Price: $6.95

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10. Aligning: Fundamental to Achieving Payback Aligning: Fundamental to Achieving Payback
from Harvard Business School Press
Price: $6.95

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