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Tested Advertising Methods (Prentice Hall Business Classics)
from Prentice Hall
Price: $10.85

Customer Review:

...I think he would have approved that headline..draws you into the copy, no? :)
But seriously the 2 reasons are the following:
1. These methods are "Tested" and proven in the real world---Split testing real ads will result in one getting more response than the other. He did this over... more info

Customer Rating:
5.0 / 5.0

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How to Make Your Advertising Make Money
from Prentice Hall

Customer Review:

This book and Tested Advertising Methods were my first contacts with direct marketing and copywriting and what you have to consider. I consider them both classics. A must at least for every copywriter and also everyone who has to work in this area. In my job I often get suggestion for ads which are... more info

Customer Rating:
4.5 / 5.0

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Tested advertising methods;: How to profit by removing guesswork,
from Harper & Brothers

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Finding the Hat That Fits: How to Turn Your Heart's Desire Into Your Life's Work (Plume)
from Plume

Customer Review:

This is the best book I have ever read to help people find their ideal career. The activites John Caple recommends are fun and extremely helpful at exposing what is most important in your life. If you are considering a career or life change, this book will allow you to look at all sides of the... more info

Customer Rating:
5.0 / 5.0

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Making Ads Pay
from Dover Publications

Customer Review:

As a beginning copywriter, John Caples wrote what is probably the most famous ad of all time, "They Laughed When I Sat Down at the Piano..." With 31 years' experience and the same skill and imagination, he is also the author of this practical text on the question of central interest to all... more info

Customer Rating:
5.0 / 5.0

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The Ultimate Interview
from Main Street Books
Price: $15.00

Customer Review:

Whether you're a hiring manager, looking for a job, or work for a living, then this book is a must have for your library. The point is that this book has great insights applicable to any interview plus the expected insights into looking for a job. It will never go stale.
For many years I... more info

Customer Rating:
5.0 / 5.0

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