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1. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
from Wiley
Price: $14.93

Customer Review:
This is a great book if you write ad copy for a website selling products. sometimes it's very hard to break a mental block while trying to describe a product to a customer you have never seen. Crack this book open at times like that and your block will be resolved!
I've seen a 100% improvement... more info

Customer Rating:
4.5 / 5.0


Click here for more information

Buy from: Canada Germany France United Kingdom

2. Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America s Top Copywriters and Mail Order Entrepreneurs Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
from Delstar Pub
Price: $39.95

Customer Review:
If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you an example to make sure you understand. This book can be applied to marketing any type of business... more info

Customer Rating:
5.0 / 5.0


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Buy from: Canada Germany France United Kingdom

3. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
from Delstar Pub

Customer Review:
"Sales Triggers" would have been a much better title. Sugarman writes his book from the perspective of a `direct marketer' - print ads in newspapers, magazines and mailings. However, it's still helpful if you are or want to be a direct face to face salesperson or are writing internet websites and... more info

Customer Rating:
4.5 / 5.0


Click here for more information

Buy from: Canada Germany France United Kingdom

4. Marketing Secrets of a Mail Order Maverick : Stories and Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand
from Delstar Pub
Price: $39.95

Customer Review:
I remember reading Sugarman's ads when I was a kid
in the 1970s. It was only years later that I discovered
Advertising Secrets of The Written Word - which is,
by the way, a great book but not the only or the
first copywriting book you should read.
This book covers some... more info

Customer Rating:
5.0 / 5.0


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Buy from: Canada Germany France United Kingdom

5. Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels and Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses
from Delstar Pub
Price: $39.95

Customer Review:
I bought this book and loved it... but in the processing of moving I misplaced it and had to co back to Amazon and buy it again... it's that good!
Sugarman is brilliant marketer and seems like a great human being. I highly recommend this book to anyone interested in mastering the art of... more info

Customer Rating:
4.5 / 5.0


Click here for more information

Buy from: Canada Germany France United Kingdom

6. City Smart: Baltimore City Smart: Baltimore
from Avalon Travel Publishing

Customer Review:
CITY SMART: BALTIMORE is a great book about Baltimore and its surrounding suburbs, with descriptions of where the best shopping and dining are. However, because the book was written several years ago, the radio listings need to be taken like the humor in AMERICAN WEDDING, SABRINA, THE TEENAGE WITCH,... more info

Customer Rating:
4.0 / 5.0


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Buy from: Canada Germany France United Kingdom

7. [no image] Success Forces
from Hyperion Books

Customer Review:
Like Sugarman's other books, this is a fast read that has some good anecdotes in it and not much to remember a day after you've finished it.

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

8. [no image] Marketing Secrets of a Mail Order Maverick: Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand N
from Delstar Publishling Inc

Click here for more information

Buy from: Canada Germany France United Kingdom

9. [no image] The Adweek Copywriting Handbook
from Wiley

Click here for more information

Buy from: Canada Germany France United Kingdom

10. Los Resortes Psicologicos De La Venta the Psychological Means of Selling Los Resortes Psicologicos De La Venta/the Psychological Means of Selling
from Editorial Sirio
Price: $15.95

Click here for more information

Buy from: Canada Germany France United Kingdom

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