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Groundswell: Winning in a World Transformed by Social Technologies
from Harvard Business School Press
Price: $19.77
Customer Review:
Groundswell is a very good book if you want to understand modern marketing and customer relationship management. In a world where online accounts for much of everyday life, the way in which companies have to interact with their customers changes. The use of social networks, viral videos, blogs and... more info
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Customer Rating:
4.5 / 5.0
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