Customer Review: I rated this book a four star due to the excellent information it provided, it is also easy to read. The title is a bit misleading, as the content of this book can be categorized as basic interpersonal communication methods and style. The information is aimed at a general audience,... more info
Customer Review: To be fair, I have not read the book cover to cover yet - rarely do. I must give it four stars, because the information is accurate and extremely useful. However, this book is not an entertaining read. The book does not flow well - one must search diligently for specifics. I purchased the... more info
Customer Review: This book is very poorly written and contains only basic information on body language. Not sure how anyone could possibly consider this to be a business book. The examples given are questionable and not backed by proof. I was very disappointed and should have paid attention to other reviews... more info
Customer Review: After reading and practicing I was able to talk to my boss everyday earning more and more rapport. Finally he suggested he take it up with corporate that I should have a raise of $5 extra per each sale. Kevin Hogan has amazing advice and breaks down the info where it is easy to follow. Whether you... more info
Customer Review: I looked at this book on the shelf for a couple years before deciding to purchase and read it. Who the heck was this Dr. Hogan anyway? When I finally got around to buying it and started to read I just couldn't put it down. This is an excellent introduction and practice manual for anybody interested... more info
Customer Review: Kevin helps the reading understand what drives a person to make a decision. Reading this book can help with selling to people by getting to know what drives them. Helpful for building rapport with others. A must read for anyone wanting to increase your confidence with selling products and services.... more info
Customer Review: This book EXCEEDED my expectations! After skipping around the book by my interests and taking A LOT of notes, I am now reading it cover to cover. I have been in sales for years and am learning NEW strategies and ideas. I don't know how someone could read this book and not increase client... more info
Customer Review: This book was very informative and do have life changing advice which i can see a change in my attitude and thinking already. However the book was filled with numerous grammer and spelling errors but still a good read the errors didnt take away from the message of the book.
Customer Review: The subtitle of this book describes its content more accurately than its title. You won't find very much about the mechanics of growing a business in this book. None of the usual `cash-flow-is-king', staff empowerment, company culture, raising capital or marketing tactics you get in most business... more info
