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1. Marketing Management (12th Edition) (Marketing Management) Marketing Management (12th Edition) (Marketing Management)
from Prentice Hall

Customer Review:
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

Customer Rating:
4.0 / 5.0


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2. Framework for Marketing Management (3rd Edition) Framework for Marketing Management (3rd Edition)
from Prentice Hall
Price: $119.99

Customer Review:
I needed 27 copies for a class that was started in a week ... Amazon saved me!!!

Customer Rating:
5.0 / 5.0


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3. Strategic Brand Management (3rd Edition) Strategic Brand Management (3rd Edition)
from Prentice Hall
Price: $134.40

Customer Review:
exact product at an affordable price w a smooth transaction

Customer Rating:
4.5 / 5.0


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4. Framework for Marketing Management Framework for Marketing Management
from Pearson Education

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5. [no image] MARKETING MANAGEMENT
from PEARSON HIGHER EDUCATION

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6. [no image] Marketing Management 12e: Test Item File
from Pearson

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7. [no image] Marketing Management 12th Edition (Economy Edition)
from Prentice-Hall India

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8. The Infinite Asset: Managing Brands to Build New Value The Infinite Asset: Managing Brands to Build New Value
from Harvard Business School Press
Price: $21.45

Customer Review:
This book does provide a valuable summary of others works in branding. Helps to explain and clarify how many different items have a link to your brand and shape the percpetion of it in customers minds. Not a new thought, but again a good succint summary that reminded me to think through how such... more info

Customer Rating:
4.5 / 5.0


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9. Marketing Management Marketing Management
from Prentice Hall

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10. [no image] Marketing Management: AND " Marketing PlanPro Premier "
from Prentice Hall

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