Customer Review: This book is not quite as revolutionary as "The 22 Immutable Laws of Marketing" was, but it still should have a place on your bookshelf. You won't get a lot of nuts and bolts about building a solid and powerful brand, but you will get the big concepts and basic theories in easily digestible... more info
Customer Review: Most of these reviews are acting like this book killed their dog. Settle down people. It's not about how to do PR. You should be able to tell that from the title. It's about how advertising fails, mainly on the basis of establishing a brand. With so much skepticism in the market today, you... more info
Customer Review: I believe that this kind of book is for those who want to open their mind to another kind of Marketing thinking.
In this book we can see the other side of the coin, because all the big companies are thinking in convergence, like Apple, and Divergence is a concept that will arise in the... more info
Customer Review: I was a fan of the The 22 Immutable Laws of Marketing. A coworker had this book on his shelf and I asked to borrow it. It was just as good as the The 22... book. As I read through it, I was so happy to see that the approach I had taken for my business as it relates to marketing on the internet was... more info
