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Interactive Text, Contemporary Marketing
from South-Western College Pub
Price: $71.95
Customer Review:
A very recent book that explicitly relates recent important events to how to perform marketing of your products. Perhaps the most important is of course the terrorist attacks of September 2001, and the resultant war [wars?] on terrorism. Then too, there were the huge corporate scandals (Enron,... more info
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Customer Rating: 2.5 / 5.0

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