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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
from PublicAffairs
Price: $15.75
Customer Review:
We quickly learn packaging is king. Never mind the old saying about the customer always being right. OBD says, today it's not about serving consumers but about pumping up products and getting into the psyche of shoppers, forever "helping" them do the "right" buying. In the end, the idea is to... more info
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Customer Rating:
4.5 / 5.0
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