Customer Review: This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
Customer Review: What an interesting book, instructing businesses on how to be profitable AND ethical! I wish more people would operate in such a manner. I do, and always have, and now after almost 20 years in business can recognize when someone else (client, supplier) is less than ethical. I avoid them. I wish I... more info
Customer Review: It's all been said - and better than I could. Mal Warwick is simply the best results-oriented writer in the field of nonprofit fundraising today! The genuis behind Mal Warwick's incredible success lies in his ability to marry tried and true marketing techniques with the oftentimes... more info
Customer Review: Beyond the great examples and readable style, this book practically condenses information taught in statistical and data analysis courses ... and presents it in an extremely useful and readable way. So practical! This is a must read for people serious about improving their direct mail program. I am... more info
Customer Review: I'm using this book as a crutch in my volunteer activities with a local non-profit. It's excellently written and helps as a primer for both the strategic and tactical parts of our efforts. I highly recommended as a starting point and a reference for any individual or group that is looking for a good... more info
This workbook was OK. It is a companion book to another book the author wrote: The Five Strategies for Fundraising Success (ISBN: 0787949949). I think there is some good content included here. But I think the writing is just too muddied. It comes close to be a worthwhile read, but it misses... more info
Customer Review: This book should be required reading for every non-profit organization using direct marketing. Whether you are using a direct marketing agency or doing it all in-house, this book explains not just "how" but "why" and is an invaluable reference that you will turn to again and again. Most of the... more info
Customer Review: Warwick has been raising by mail for years. This easy to read book offers charts, graphs, and systematic approaches to this successful, albeit investment-heavy, form of fund raising. This is an excellent book to get started or to review systems already in place.
