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1. Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People
from Allworth Press
Price: $16.47

Customer Review:
There was a time that if you had a product, someone would buy it. You didn't have to worry about reaching your target audience, how the packaging would make people feel, or how the product would make the consumer's life better. People were eager for new products so if you had something to sell... more info

Customer Rating:
4.0 / 5.0


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Buy from: Canada Germany France United Kingdom

2. Brandjam: Humanizing Brands Through Emotional Design. Brandjam: Humanizing Brands Through Emotional Design.
from Allworth Press
Price: $18.21

Customer Review:
Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to... more info

Customer Rating:
5.0 / 5.0


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3. Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
from Allworth Press

Customer Review:
I found this book less brilliant than his previous title ¡§Emotional branding¡¨. Gobe is simply repeating himself in a loosely knit 10-chapters format. There are many interesting case studies, but the author does not focus them tight enough to make those examples relevant to the... more info

Customer Rating:
4.5 / 5.0


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Buy from: Canada Germany France United Kingdom

4. Branding Emocional: El Nuevo Paradigma para Conectar las Marcas Emocionalmente con las Personas Branding Emocional: El Nuevo Paradigma para Conectar las Marcas Emocionalmente con las Personas
from Divine Egg Publicaciones

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Buy from: Canada Germany France United Kingdom

5. [no image] The 10 best and 10 worst: industrial designs. (Industrial Design): An article from: Chief Executive (U.S.)
from Chief Executive Publishing
Price: $5.95

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6. Emotional Branding Emotional Branding
from St Martins Pr

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Buy from: Canada Germany France United Kingdom

7. [no image] Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
from Allworth Press

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Buy from: Canada Germany France United Kingdom

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