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Consumer Behavior: Buying, Having, and Being, 6th Edition
from Pearson/Prentice Hall
Customer Review:
Good textbook with a lot of interesting articles and illustrations. I bought the 6th Ed because my teacher said it was basically the same as the 7th Ed. He was right... the book was almost identical to the 7th Ed book that others in my class were shelling out much more money for. The only... more info
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Customer Rating: 3.0 / 5.0

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