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Value Merchants: Demonstrat and Documenting Superior Value in Business Markets
from Harvard Business School Press
Price: $23.10
Customer Review:
Unless you have little idea of marketing, customer relationship management, customer value management and know not the basics like defining your customers needs and setting your marketing goals, this book is not for you. I do appreciate its emphasis on the importance of creating unique, well... more info
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Customer Rating:
4.5 / 5.0
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