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Yes!: 50 Scientifically Proven Ways to Be Persuasive
from Free Press
Price: $15.00
Customer Review:
I have long used Dr. Cialdini's principles in my university lectures on persuasion, so I anticipated the release of this book with enthusiasm. I am not at all disappointed. Each chapter contains a proven principle, a specific research anecdote, then suggestions for using the principle in an applied... more info
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Customer Rating:
5.0 / 5.0
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