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1. Principles of Marketing, 12th Edition Principles of Marketing, 12th Edition
from Prentice Hall
Price: $127.51

Customer Review:
This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher... more info

Customer Rating:
4.5 / 5.0


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2. Marketing Management (13th Edition) (Marketing Management) Marketing Management (13th Edition) (Marketing Management)
from Prentice Hall
Price: $120.11

Customer Review:
I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.

Customer Rating:
4.0 / 5.0


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3. Marketing: An Introduction Marketing: An Introduction
from Prentice Hall
Price: $137.99

Customer Review:
I ordered this book on July 16, 2008 and I was suppossed to receive it between July 23rd and August 7th. Today is August 17th, and I have not received anything. I have tried to contact the seller on two seperate occassions (August 6 and August 11), and I have not received a response.

Customer Rating:
3.0 / 5.0


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4. Marketing Management (12th Edition) (Marketing Management) Marketing Management (12th Edition) (Marketing Management)
from Prentice Hall

Customer Review:
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

Customer Rating:
4.0 / 5.0


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5. Framework for Marketing Management, A (4th Edition) Framework for Marketing Management, A (4th Edition)
from Prentice Hall
Price: $119.99

Customer Review:
It has good review material, with clear concepts. I decided to keep it for future references.

Customer Rating:
4.0 / 5.0


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6. Framework for Marketing Management (3rd Edition) Framework for Marketing Management (3rd Edition)
from Prentice Hall
Price: $119.99

Customer Review:
I needed 27 copies for a class that was started in a week ... Amazon saved me!!!

Customer Rating:
5.0 / 5.0


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7. Principles of Marketing (Principles of Marketing) Principles of Marketing (Principles of Marketing)
from Prentice Hall
Price: $127.51

Customer Review:
I ordered this book for my marketing class over a month and a half ago and I never got it. My credit card bill shows that the money has been charged...but nothing was sent to me. I've tried to contact the seller, but couldn't get a hold of her. I want my money back!

Customer Rating:
4.0 / 5.0


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8. The Elusive Fan: Reinventing Sports in a Crowded Marketplace The Elusive Fan: Reinventing Sports in a Crowded Marketplace
from McGraw-Hill
Price: $19.77

Customer Review:
Although the Elusive Fan is written for sports marketing and managers in mind, the concepts are equally applicable to other entities which depend upon their members for loyalty and financial support. Like sports, the arts are facing new competition and are also a marketplace for people with only a... more info

Customer Rating:
5.0 / 5.0


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9. Marketing: An Introduction 8 e (Pearson International Edition) Marketing: An Introduction 8/e (Pearson International Edition)
from Pearson Education

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10. Social Marketing: Influencing Behaviors for Good Social Marketing: Influencing Behaviors for Good
from Sage Publications, Inc
Price: $58.45

Customer Review:

I have adopted the new edition of Social Marketing for my Community Health course, HLED 410: Health Communication & Social Marketing, at Western Washington University. This week, I read carefully through the book to update my syllabus, and I want to share how wonderful I think the text is.... more info

Customer Rating:
5.0 / 5.0


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1 - 10 of 424

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