Customer Review: This was a great read. It opens a new way of explaining the world, it forced myself to scrutinize some of my decisions and methods of thinking... Great book.
Customer Review: I ordered this one early based on my knowledge of previous work by Dr. Cialdin. Even with 15 years of sales experience I find Dr. Cialdin always finds something new I can add to my sales tool kit. I would recommend this book.
Customer Review: I did not buy the book to find out how to schnook the unsuspecting, but that's pretty much what I learned. Or learned a -bit- of. After reading Woodward and Denton's far superior Persuasion & Influence in American Life, Cialdini's work seems like densely worded overkill attempting to concretize... more info
Customer Review: After reading a few of the reviews I found it extremely interesting that every one of them gave their opinion about what the book should have been. I have a comment, "It has already been written and there's not much that can be done other than publishing a new edition. I feel that since the scope of... more info
Customer Review: This is a short, yet very concise explanation of the six principles of influence. If your looking for something small to find out if you want more, this is a good place to start. I warn you though, you won't be able to stop here.
Customer Review: I found this book to be both an excellent read and a lifesaver-It has helped me many times to defend myself against those who would use me for personal gain. Although it doesn't exactly tell you how to influence others, it describes the patterns used to attain influence (Its description of FAPs... more info
Customer Review: I was introduced to Cialdini by my Strategy Prof in my MBA program. If you enjoy Cialdini and research into influence, you will most likely enjoy this book.
