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1. Power Pricing Power Pricing
from Free Press
Price: $36.23

Customer Review:
I used this book for my job when I was asked to do pricing for a new product. It may not be the best book for that. But it did give me some prespective of what all things I should take into consideration. It helped me prepare a good model which helped compiled thoughts of everyone. I am still... more info

Customer Rating:
3.5 / 5.0


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2. Marketing Management: Text and Cases Marketing Management: Text and Cases
from McGraw-Hill/Irwin
Price: $142.81

Customer Review:
A good collection of real-world cases. They're written in a clear, lively style and well-documented. They're not the sort that lend themselves to debate, though, as they mostly lead you to a rather obvious conclusion.
The biggest weakness (at least in this edition) is the large fraction of... more info

Customer Rating:
3.0 / 5.0


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3. Strategic Marketing Management (Practice of Management) Strategic Marketing Management (Practice of Management)
from Harvard Business School Press

Customer Review:
I am not a marketing professional, so I bought this book hoping to learn something useful. I am glad I bought it. It's packed with high-quality essays that cover the topics I always wanted to read about.

I work as a software developer in a company that doesn't really know what market it is in. I... more info

Customer Rating:
5.0 / 5.0


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4. MARKETING MANAGEMENT: TEXT AND CASES (CASE MATERIAL OF THE HARVARD GRADUATE SCHOOL OF BUSINESS ADMINISTRATION) MARKETING MANAGEMENT: TEXT AND CASES (CASE MATERIAL OF THE HARVARD GRADUATE SCHOOL OF BUSINESS ADMINISTRATION)
from IRWIN

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5. Managing the New Product Development Process: Cases and Notes Managing the New Product Development Process: Cases and Notes
from Prentice Hall

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6. [no image] Every Child, Every School: Success for All (1-Off)
from Corwin Press

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7. [no image] Managing the New Product Development Process
from Addison Wesley

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8. [no image] Positioning and pricing the product line (Working paper / Division of Research, Graduate School of Business Administration, Harvard University)
from Division of Research, Graduate School of Business Administration, Harvard University

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9. [no image] 'Whenever and wherever we choose': the replication of 'Success for All.' (program for disadvantaged students): An article from: Phi Delta Kappan
from Phi Delta Kappa, Inc.
Price: $5.95

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10. [no image] Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)
from Richard D Irwin

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1 - 10 of 26

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