Customer Review: You will read this book and feel empowered by the information given to you in Robert Bly's familiar, easy to understand prose. As one of the most successful copywriters in existence, I suppose it's hard not to be swept up by his promises of success and instant tips for improving your business... more info
Customer Review: Makes sense to have a book to look at whenever you're at a lost of word. This book serves as my reference in my daily activity - from writing letters/memos to sending e-mail (business or personal). A really great companion.
Customer Review: The Elements of Business Writing is clearly modeled after Strunk and White's "The Elements of Style", and it is a worthy addition. Authors Blake and Bly essentially have re-written the classic "Elements", and transformed it into "Business Elements". Lots of specific usage and style pointers, which I... more info
Customer Review: To sum up this review succinctly, I love this book. As I jump full-force into a writing career, myself, I have found this book to be very inspiring and an invaluable resource for repeated reference and a great pick me up during those doubtful moments that every freelancer faces as they embark... more info
Customer Review: This is one of the best anthologies out there. I have purchased several copies to give as gifts (even wedding presents). Although the choice of poems is theoretically aimed at male readers, the poems appeal to all types of readers. It is also a great introductory anthology for a high school student.
Customer Review: the title is misleading, the content is poor, many examples but no explainings on how to create a similar good copy content is mostly copied from his other handbook dissapointment
Customer Review: This is an excellent book to have on hand if you are a frequent letter writer. I've learned valuable information just by skimming through the book. I recommend this book to anyone looking for information on how to correctly write a letter.
Customer Review: Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The book is filled with clear examples from past successful campaigns. Whether... more info
Customer Review: A solid, common-sense guide to technical writing that is applicable to writing in general. The tips and pointers presented in this manual will improve all your writing, not just technical. This book makes the excellent point that good technical writing is ultimately just good writing...applied to... more info
Customer Review: I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless... more info
