Customer Review: In the classic Godin style, more than anything this book is motivational, with an expected emphasis on embracing change and overcoming the F-word (Fear). But this time there's more to it (hence the multitude of tags) -- leadership! We have to assemble and lead a tribe, and "managing" isn't going to... more info
Customer Review: An easy, entertaining read, this book is full of valuable tips for anybody ready to make changes and truly impact your business by getting your brand noticed. Seth tells you you're either a Purple Cow or you're not. You're either remarkable or invisible. Pick one! Definitely one of my all time... more info
Customer Review: The book is quick and easy read, but doesn't really say much. It is much more lucrative to be the "cream of the crop" than a middler, no matter which profession you pick. Seth argues for careful deliberation when seeking out opportunities, and a willingness to change course. Quitting should be a... more info
Customer Review: Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there is no business, we do and must continue... more info
Customer Review: Seth Godin is an expert on the use of new web-based marketing techniques. In the Meatball Sundae, he provides big-picture descriptions and examples of fourteen trends that are changing the business and marketing world. The book is visionary and easy to read but does not provide how-to details.more info
Customer Review: Let's start with the title of the book, "All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World". Hmmm. Something is already wrong here. When I look up the word "authentic", I get the definition, "conforming to fact and therefore worthy of belief". Doesn't it... more info
Customer Review: Picked this up thinking it would be a good intro to the market. I was badly mistaken. You can tell the author knows a lot about the stock market, but he does not know how to explain it to someone new. I do not recommend this to beginners because of the wordage, and also don't recommend it to more... more info
Customer Review: If you are looking for some ideas to jump start your creative juices, take the few hours necessary to breeze thru this collection of blog posting from Seth Godin, blogger extraordinaire and seller of confidence for those needing to step outside their box. You do not need to have read his... more info
Customer Review: I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I... more info
