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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
from Harvard Business School Press
Price: $25.55
Customer Review:
This book builds on a couple decades of research into customer engagement and new product development. Related methods to involve customers and users are Probe and Learn, User Toolkits, Lead Users, and in service innovation, co-creation. The Internet and other lowered costs of communication and... more info
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Customer Rating: 5.0 / 5.0

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