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Services Marketing
from McGraw Hill Higher Education
Price: $62.45

Customer Review:

For online marketing, this book is one of the better ones on the bookshelf. The case studies are excellent and engaging, although the rest of the book was lengthy and difficult to read and retain over the course of a semester. This book, like most textbooks, could sacrifice some of its content for... more info

Customer Rating:
4.5 / 5.0

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Delivering Quality Service
from Free Press
Price: $23.76

Customer Review:

This book contains all the necessary knowledge one needs to deliver service quality. A Parasuraman classic.

Customer Rating:
4.0 / 5.0

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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
from Marketing Science Institute
Price: $25.00

Customer Review:

This is one of the monographs in the Relevant Knowledge Series published by the Marketing Research Institute. As Leigh M. McAlister explains in the Foreword, "Zeithaml and Parasuraman offer readers a rigorous and practical overview of service quality: how to define it, how to measure it, and how to... more info

Customer Rating:
5.0 / 5.0

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
from Free Press
Price: $45.05

Customer Review:

How many sales books are on your bookshelve? And how many of them go beyond the first sale? This book will take you one step further.
Everybody is so busy selling his products and services that they tend to forget the one who pays it... their clients. This book focusses on the importance of... more info

Customer Rating:
4.0 / 5.0

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