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| 12. |
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Services Marketing
from McGraw-Hill/Irwin
Price: $117.81
Customer Review:
For online marketing, this book is one of the better ones on the bookshelf. The case studies are excellent and engaging, although the rest of the book was lengthy and difficult to read and retain over the course of a semester. This book, like most textbooks, could sacrifice some of its content for... more info
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Customer Rating: 4.5 / 5.0

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| 15. |
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The Service Profit Chain
from Free Press
Price: $21.45
Customer Review:
A must read book if you are working in the service industry. Heskett, Sasser and Schlesinger all from the Harvard Business School, have put together a great book. The service profit chain model at first glance seems simple enough. Make employees happy, who in turn make customers happy, who in turn... more info
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Customer Rating: 5.0 / 5.0

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