Customer Review: This is a great tool for people in the industry, graduate students, anyone wanting to climb the corporate ladder. Read it times over and you'll find interesting points, applicable to personal career as well as corporate strategy. Straight forwward analytical set of tools.
Customer Review: Although published in 2001, thus making some of the innovations referenced seem really old, this is a great read for anyone interested in innovation and how to create an innovative culture in any organization.
Kelley is GM of IDEO, one of the world's leading design and innovation... more info
Customer Review: every person in marketing should read this book (several times).
actually, EVERYBODY should read this book--whether they are in marketing or not--because, essentially we're ALL in marketing.
buy the book now, maybe buy two, so you can give one to a friend.
Customer Review: I read Thinking Strategically many years ago, when I was trying to develop an understanding of Strategy applied into a daily business environment. The strength of this book is that it is providing a gentle introduction to a field that is quite complex. If will probably frustrate the readers that are... more info
Customer Review: I am taking a Health Care Management Strategy class and this book was recommended by our professor. Very well thought and comprehensive book. Some comclusions can be challenged, but the book bringing a new look on Health Care and provide solutions for improvements.
Customer Review: As a university instructor and entrepreneur, I wholeheartedly recommend this book. The one page strategic plan is brilliant and very doable by anyone in just a few hours time. Simple and straightforward - that's what this book teaches and that's what you should do to succeed....so Read this one for... more info
Customer Review: . . . unlike the Internet, our time is not infinite. So, while the Internet has allowed for total randomness, for the sake of each individual's time, there needs to be some order. And, while it's nice to think that tags and other technologies will do this, so far, they have created their own... more info
