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11. [no image] Permission Marketing
from Simon & Schuster Inc

Customer Review:
Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there is no business, we do and must continue... more info

Customer Rating:
4.0 / 5.0


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12. Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
from Bard Press
Price: $19.80

Customer Review:
Don't read this book unless you are ready to start thinking about business differently. Gitomer does an excellent job initiating a paradigm shift.

Customer Rating:
4.5 / 5.0


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13. Salesforce.com For Dummies (For Dummies (Computer Tech)) Salesforce.com For Dummies (For Dummies (Computer/Tech))
from For Dummies
Price: $16.49

Customer Review:
I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with... more info

Customer Rating:
4.5 / 5.0


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14. How to Become a Rainmaker: The Rules For Getting and Keeping Customers and Clients How to Become a Rainmaker: The Rules For Getting and Keeping Customers and Clients
from Hyperion
Price: $11.53

Customer Review:
Sales people, like athletes need to practice, get back to basics. Jeff Fox's book is a good way to get some "spring practice" in. A quick, enjoyable read, this will help you re-focus on what's important in your sales/business development activities. Read it, work it, expand upon it.

Customer Rating:
3.5 / 5.0


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15. Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
from McGraw-Hill
Price: $18.45

Customer Review:
As professors of marketing at the University of New Mexico, OC and Linda Ferrell recommend this book to anyone that manages a service organization. In addition to being one of the most renowned healthcare facilities in the world, the famed Mayo Clinic is also a highly successful business. With its... more info

Customer Rating:
4.5 / 5.0


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16. The Big Book of Customer Service Training Games (Big Book Series) The Big Book of Customer Service Training Games (Big Book Series)
from McGraw-Hill
Price: $16.47

Customer Review:
Games are a great way to train people as the fun element helps the key learning points to be absorbed. This book provides a range of activities that you can dip into to liven up your customer service training. Experienced trainers/facilitators may not benefit as much from this title but it could... more info

Customer Rating:
4.5 / 5.0


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17. Lessons from the Mouse: A Guide for Applying Disney World s Secrets of Success to Your Organization, Your Career, and Life Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Life
from DC Press
Price: $13.57

Customer Review:
The ten lessons in this short read are a simple recipe for improving our interactions with others. The author uses real-life examples that we can all relate to. It is a short read that I have shared with several others who all report back that they now frequently think of the lessons in the book... more info

Customer Rating:
5.0 / 5.0


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18. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
from Basic Books
Price: $10.20

Customer Review:
I'm doing my MBA and the marketing prof. wanted us to read this book. The only claim I can make about the book is, it is a little out-dated. Some of the companies given as examples are either not existing anymore, or are far from where there were in terms of what it is and what it is all about! The... more info

Customer Rating:
4.5 / 5.0


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19. Human Sigma: Managing the Employee-Customer Encounter Human Sigma: Managing the Employee-Customer Encounter
from Gallup Press
Price: $15.81

Customer Review:
John H. Fleming and Jim Asplund make a convincing case for building quality into your employee-customer relationships. Their method parallels the way that Six Sigma emphasizes increasing quality by controlling defects in your manufacturing process. The authors - who generously explain a great deal... more info

Customer Rating:
4.5 / 5.0


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20. Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer s Little Books) Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
from FT Press
Price: $13.59

Customer Review:
"Little Red Book of Sales Answers" by Jeffrey Gitomer addresses questions salespeople may have about their job and techniques to improve skills, particularly in the following areas:
1. Your humor and creativity.
2. Your writing, finding a mentor, and secret of worry-free living.
3.... more info

Customer Rating:
4.5 / 5.0


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