Customer Review: Classic textbook style. Lots of charts and good information. Moore's writing style is basic academic but available nevertheless. If you do marketing in a fast-growing busines or emerging market, this is an essential part of your toolkit. The paper and printing are pocket paperback quality.
Customer Review: This book takes a very realistic approach from someone who has lived the ins and outs of importing. The book is easy to read, offers orignal perspectives, and is a must read for anyone who is considering a distribution business!
Customer Review: HS has once again written a compelling book. Same lines as Tushman: how to use new technology and profit from it - or how to use external resources and profit from them (cf. Teece, dynamic capabilities or resource based view of the firm, and knowledge based view of the firm)
Customer Review: I am not sure - but I suspect portions of the book were
ghostwritten by somebody who had an awful lot figured out
about how to generate ideas for products. One section in this book covers how to take a product idea
you might have, even one that is pretty bad, run it through... more info
Customer Review: I manage a group of people who are incredibly skilled in data modeling and business statistics. I purchased this book as a refresher and reference - and was very happy with it. It discusses key statistical issues in simple terms - giving you the tools to handle yourself in any discussion.
Customer Review: This book is interesting and full of information. The shipping was slow and the book is not an "easy reader" since it is very technical and reference-like but all in all, the book is informative.
