Customer Review: This book, together with "The New Conceptual Selling" should be mandatory for any sales person. It introduces among other things, the concept of the Sales Funnel and of Win Results. If you are interested in repeat business and customer referrals you will not want to miss this book. Highly... more info
Customer Review: It's a good read, but there is a page and half that has had a major impact, showing me where I have a huge blindspot in business and how I stop my own progress. This page and a half is possibly the most important material I've read in a book in several years (for me it applies directly). The... more info
Customer Review: This book is written by Business leaders to illustrate in words how using design techniques (design, in a very broad sense), in your company, can increase sales, increase your company's imprint in customer's minds, and promote the longevity of your company. This book uses many examples of... more info
Customer Review: I read this book a few years back. This was a great reference book and starting point if you are just getting into internet marketing. It's a fast read you can pick up and start applying some of the recommendations right away.
Customer Review: This book is for intermediate to advanced level marketers. It shows you the strategies used by big brand names like Coke, Pepsi, Toyota, AT&T, etc. It chronicles the battle of these big name brands and the brilliant moves of some, and the dumb mistakes of others. One of my favorite parts of... more info
Customer Review: If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is... more info
Customer Review: While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge.
Customer Review: I have wanted to read this book for years as I ahd heard about it in other marketing studies. This is key data for people doing marketing to present their clients in the most favorable light.
Customer Review: every person in marketing should read this book (several times).
actually, EVERYBODY should read this book--whether they are in marketing or not--because, essentially we're ALL in marketing.
buy the book now, maybe buy two, so you can give one to a friend.
