Customer Review: I would think that most retailers could learn a huge amount about maximizing profits from this book. It was an eye-opening read for me. I am almost sorry that I am not a retailer so that I can't use this information. I wonder if the author has done any writing for professional journals. As others... more info
Customer Review: Heard author's interview on the Radio (NPR) and liked the upbeat information on how the country is changing. Most of the time you hear about the wingnuts of the left and right. This was a positive message and based on facts. The only reason I did not give it five stars is the small amount of "inside... more info
Customer Review: This book was very helpful for deciding what new products to try. But I feel you should take her critiques with a grain of salt. If your already using a product and you find it works for you I don't see why you should discontinue the use just because she dislikes the product. Overall it was very... more info
Customer Review: I've had the original series since they came out, and I still go back to these books for information. Not only does she give advice, she shows how she came up with it and how to modify it to your life. I use her recipes all the time (have the granola one memorized, we use it so much). It's... more info
Customer Review: Does what we buy define who we are? I won't tell you the punch line, you'll have to read to the last line of Walker's book to find the answer. This is a popular study of marketing and consumers--why we buy, and how marketing affects what and how we choose to buy. Walker considers and rejects... more info
Customer Review: this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!
Customer Review: I'm more of a business and economics book reader than professed art reader and this book scratched that itch while adding something new and refreshing to my usual selections that kept me reading "just a few more pages". Thompson does a great job of getting behind how these Goliaths of art like... more info
Customer Review: The digital age has thrown a curve ball at traditional economic theory. Disrupting the institutionalized notion that economics is about choice under scarcity, the Internet has introduced economists to a world of abundance. Chris Anderson's book The Long Tail examines the non-traditional markets... more info
Customer Review: interesting ideas but mostly cheer-leading for web 2.0. the book is at least somewhat worth reading in that he brings up key issues, even if his analysis of them is flawed. most of the book is based strongly on an argument with a fundamental error in the premise. according to the author, card... more info
Customer Review: ... someone will introduce you to positions or ideas that on some level you already know, but in a way that makes you say wow. Now I get it. This is one of those books. Filled with insights that are both revolutionary and obvious, it is a book that will make you re-think the way you talk with your... more info
