Customer Review: Great book,just loved how it made me see the things that were so much part of my life and that I wouldn't question. Now my views are different, I catch the logos, I catch the subtle messages, I catch the hidden messages that drive me into the consumer that I am, and understand better why, how... more info
Customer Review: Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the stuff you learned. As with all books,... more info
Customer Review: Upon first glance, it might appear that this book details economic aspects of a
single industry, namely that of T-shirts. You'd be mistaken. It instead offers
an insightful look into several different aspects of T-shirt production,
including agriculture, factory working conditions,... more info
Customer Review: Book arrived in excellent condition even though it was cataloged as being used. Prompt delivery - Thank you for making my ordering easy.
Customer Review: James McGregor, author of One Billion Customers: Lessons from the Front Lines of Doing Business in China, makes it clear on why China is such a hard place to do business by offering a detailed examination of that country's culture. As a journalist and businessman, McGregor offers readers an... more info
Customer Review: Good book, very well written. As the writer explains, he described this business like "it is". He did a great job at covering the ins and outs of the business in great detail. Excellent for someone new to this that is trying to find out whether this is a suitable business idea or not.
Customer Review: Ted Plafker, author of Doing Business in China: How to Profit in the World's Fastest Growing Market, should know what he's talking about as he personally invested 18 years of his life living in Beijing as a business journalist for The Economist. And he does! Plafker's wonderful book is an excellent... more info
Customer Review: This book has given me a good background & examples.
It is devided as 3 parts (export, import, appendix), but the contents for export & import are almost same, I mean too much repeating. Anyway what a good book!!
Today I have ordered other books related export & import,... more info
Customer Review: I thought Mr. Nelson did a wonderful job covering the myriad topics involving Importing / Exporting. He did a WONDERFUL job covering the topic of "How to Obtain Financing"! I never knew there were sooo many sources out there to help. He also did a GREAT job covering and diagramming banking processes... more info
