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11. International Logistics International Logistics
from Atomic Dog
Price: $86.35

Customer Review:
I used this book for one of my packaging class in RIT. The language of the content makes this book very easy to read and understand. There are also helpful diagrams to better illustrate some of the important points. Important key terms are repeated on the side, which really helps when studying for... more info

Customer Rating:
5.0 / 5.0


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Buy from: Canada Germany France United Kingdom

12. Global Marketing: A Decision-Oriented Approach (4th Edition) Global Marketing: A Decision-Oriented Approach (4th Edition)
from Prentice Hall
Price: $154.80

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Buy from: Canada Germany France United Kingdom

13. Clued In: How to Keep Customers Coming Back Again and Again Clued In: How to Keep Customers Coming Back Again and Again
from FT Press
Price: $20.45

Customer Review:
Not really sure why I bought this book. The title certainly did nothing to reveal what a gem it would turn out to be. I mean..Clued In? It makes sense once you start reading the book but it is certainly somewhat obscure for a business title.
However, it you do manage to get past the cover,... more info

Customer Rating:
4.5 / 5.0


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14. China CEO: Voices of Experience from 20 International Business Leaders China CEO: Voices of Experience from 20 International Business Leaders
from Wiley
Price: $13.57

Customer Review:
CEO or not, it is worthy to be read if you attempt to do business in China and it must be read if you intend to expand business there.
Dreaming to be successful in China? Let's start from China CEO.
Bing Xie
President
Texas Instruments Semiconductor Technologies (Shanghai)... more info

Customer Rating:
4.5 / 5.0


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15. Introduction to Econometrics Introduction to Econometrics
from Oxford University Press, USA
Price: $52.15

Customer Review:
Clear and complete, often shedding light on nuanced details left unexplained elsewhere, this book is masterfully written. In the past I've found statistics and numerical methods to be nauseatingly dull but this book is interesting and keeps your attention.

Customer Rating:
5.0 / 5.0


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16. Entry Strategies for International Markets Entry Strategies for International Markets
from Jossey-Bass
Price: $37.41

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17. International Marketing Research International Marketing Research
from Prentice Hall
Price: $128.00

Customer Review:
I used this book in a class I took on International Marketing Research. It offered a decent overview of international marketing research concepts, but also was fairly dry in parts.

Customer Rating:
4.0 / 5.0


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18. Wine Brands: Success Strategies for New Markets, New Consumers and New Trends Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
from Palgrave Macmillan
Price: $32.40

Customer Review:
As a consumer goods' marketing and brand professional (regularly enjoying a glass of wine), I absolutely sped-read through this book. It explains succinctly the evolution of wine marketing, highlights how new marketing tools and communication media can be used to get into the "purchase... more info

Customer Rating:
5.0 / 5.0


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19. Marketing Across Cultures (4th Edition) Marketing Across Cultures (4th Edition)
from Prentice Hall
Price: $92.40

Customer Review:
This new edition of Marketing Across Cultures resonates with the great cases and great examples. It's a great stand-alone book for an international marketing course or even a supplimental text for a capstone strategy course. Not only does it gives a 'marketing immersion' but it also gives a... more info

Customer Rating:
4.5 / 5.0


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20. Global Marketing Management (7th Edition) Global Marketing Management (7th Edition)
from Prentice Hall
Price: $137.60

Customer Review:
Warren Keegan wrote the first international marketing textbook shortly after completing his Harvard PhD in the 1960s. He is a legend in the field and is widely credited as the father of the global marketing concept.
The 7th edition of his leading text does not disappoint the demanding reader... more info

Customer Rating:
4.0 / 5.0


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