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11.

Public Relations Writing and Media Techniques (5th Edition)
from Allyn & Bacon
Price: $96.84

Customer Review:

While the book does a good job by touching on many -- if not all -- aspects of public relations writing, it does so quite blandly, ignoring how to truly become a good writer. I found the book to be boring, the chapter on theory to be out of place, and most of the content hardly groundbreaking. Yes,... more info

Customer Rating:
4.0 / 5.0

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12.

Public Relations: A Values-Driven Approach (4th Edition)
from Allyn & Bacon
Price: $64.44

Customer Review:

The book is in good condition and arrived quickly after the order was placed. I'm satisfied with the transaction.

Customer Rating:
4.0 / 5.0

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13.

Primer of Public Relations Research
from The Guilford Press
Price: $39.20

Customer Review:

this book is perfect to that research is very important tool for public relations practioners . It also show how to use and practice research in public relations programs

Customer Rating:
4.0 / 5.0

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14.

Cengage Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books)
from Wadsworth Publishing
Price: $56.65

Customer Review:

This book gives good insight into the PR field and makes good reading material

Customer Rating:
3.0 / 5.0

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15.

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
from Wiley
Price: $16.47

Customer Review:

A simply unputdownable book that I read over the weekend and finished during an extended lunch hour on a Monday. Filled with anecdotes and case studies that cover the half decade 'history' of blogging, this is a must read bible for all bloggers. A no-nonsense conversational writing seems as if one... more info

Customer Rating:
4.5 / 5.0

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16.

Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
from Wiley
Price: $16.47

Customer Review:

I bought this book to get an overview of the social networking space. I found it very valuable. He does a good job laying out the space, the levers to use, etc. It gives you a good idea of how to think as a socnet business person. This space changes very fast, so a lot of the ideas are already being... more info

Customer Rating:
4.5 / 5.0

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17.

Confessions of an Advertising Man
from Southbank Publishing
Price: $11.56

Customer Review:

In the Internet age, it is tempting to think that a book written almost 50 years ago is obsolete..., and you would be making a big mistake. Today's top Internet marketers are leaning on the foundations laid by people like Ogilvy, often without letting the cat out of the bag.
Legendary... more info

Customer Rating:
4.5 / 5.0

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18.

Public Relations Cases
from Wadsworth Publishing
Price: $90.85

Customer Review:

I read this book for a class; changed my major to public relations the day I read the last page. Read Geurilla PR Wired too; both books fed my love for the PR industry and gave me an idea that PR was just more than spin doctoring and covering up bad fish with too much sauce.

Customer Rating:
4.0 / 5.0

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19.

Public Relations Writing: The Essentials of Style and Format
from McGraw-Hill Humanities/Social Sciences/Languages
Price: $59.17

Customer Review:

The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a wide range of PR topics, as well as marketing communications and advertising. For this reason, the book is suitable for an undergraduate-level introductory course on corporate communications. However, while... more info

Customer Rating:
4.0 / 5.0

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20.

The Handbook of Strategic Public Relations and Integrated Communications
from McGraw-Hill
Price: $35.97

Customer Review:

I think this is one of the most comprehensive and cientific book on Public Relations and communications.
As a practical PR professional I have learned through this book from the ABCs of PR to some of the most advanced subjects on PR and communications.
It has been very relevant for me to... more info

Customer Rating:
4.5 / 5.0

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