Customer Review: While reading "Revolution" I had a conversation with a freind, Linda, and she just purchased "The Coaching Revolution" on-line. I told Linda, I read through half of Logan and King (finishing up the excellent Core Values section), and said "You gotta look at getting this book..." Reading Logan and... more info
Customer Review: This book was a complete waste of money and time. I've been in the direct marketing/mail business for 13 years and I'm always looking for new angles to better my business. This guy doesn't seem to know what he is talking about and it makes me wonder if he really has any experience in the mail order... more info
Customer Review: I've bought and read close to 50 books about direct response writing. Many of the books are vomituously self-promotional. Some are very cheerleader-ish, which is fine. But this one is for the serious writer who wants and needs close, very close, attention to detail. One or two poorly chosen... more info
Customer Review: At last, here is a book that holds up a mirror to the reader. No one can read these cases without relating to and empathizing with these families and their stories: how they each grappled with the common dilemmas and challenges that must be faced when you own a family business. The most important... more info
Customer Review: I checked this book out at the library and was glad I did so, rather than purchasing it. I already do everything in the book, so there was nothing new for me to learn. I was somewhat disappointed. I will say that it is a decent reference for those who are just starting out. If you have a bit of... more info
Customer Review: After reading this book, I found it to have some good ideas, but it was too specific. I thought the author was just writing a book to promote his catalog because, unlike other catalog books, he used examples from HIS catalog. While the page with the Highland attire was a good example, all of the... more info
Customer Review: I found this book incredibly valuable for the following reasons:
- Mr. Zyman used excellent and impactful real-world examples to which Americans who have watched TV or paid attention to pop culture for the past 20 years can all relate.
- Mr. Zyman lived through, nay, created one of the... more info
