Customer Review: Loved this book. Actually used it to homeschool, since it's so simple and laid out nicely. I specialized in small business while I was in college, belonged to an entrepreneur group, and worked in a small business incubator for startups. It had a lot of nice tips and tricks for the real world. And I... more info
Customer Review: Advertising has always been of particular concern to me and I was delighted to find a wealth of information on this topic in Retail Business Kit For Dummies. For years, we had been dumping dollars into old advertising methods. After reading the chapter on advertising, I decided to revisit our... more info
Customer Review: As an engineer that wants to work my idea into a successful business, I need all the help I can get in non-technical areas. This book was the first I read to try and get a better understanding of the business world. It did not disappoint! Steven does an excellent job of getting his knowledge across... more info
Customer Review: This book is very good considering its objectiveness, organization, and it is important reference to beginners and people that have to review your procedures to prepare your own business plan or at your work, improving your capabilities in the company you work for.
Customer Review: I'm from tech land and have never put together a business plan before. This book, and the forms are a nice gentle introduction to that process. It's probably boring if you have a BBA but if your degree is in CS it's a reasonably quick read.
Customer Review: Levinson's books get better with time. This is his best. Very sensible advice on marketing and the importance of your customer. Highly recommended.
Customer Review: The workbook is very easy to follow as it leads you through a complete set of considerations and thought-processes to end up with a tight, structured business plan and summary. At completion you have a 30-second "elevator" summary of your plan, a written executive summary (the One Page plan), and... more info
Customer Review: I recently had to write a business plan and ended up using this book as a guide. I had 2 other popular books I bought on business plans but ended up using them only to create my table of content. This book compared with other material can be use for the core of your business plan. As this book... more info
Customer Review: When settling down with my attorney about creating a business structure and investment documents for my first indie feature film he asked me if I had a business plan. My answer was, "I haven't even thought about it." Movie production is a business and should be treated as such. A business plan is a... more info
Customer Review: This is a great conceptual book that is helping me understand what to think about while brainstorming and planning. It is finely written and easy to read. I would not say this book is full of tools to use. So, you won't find hundreds of templates and samples, rather it thoroughly explains what is... more info
