Customer Review: "The Tipping Point - How Little Things Can Make a Big Difference" by Malcolm Gladwell gave me insight into trends as seen through his eyes. I loved it! Gladwell caught me off-guard when he discussed the racial tipping point that affects the real estate market of a neighborhood. But that was not... more info
Customer Review: Dan Ariely has written a very engaging look into experiments he has conducted over his tenure at MIT. He starts with his medical history of his third degree burns over his body. Ariely does this to make the reader aware of his inspiration to "discover what people really like" in the world. His first... more info
Customer Review: Behavioural economics has rapidly become popularised and a couple of titles have made the best seller list, but if you read only one or two this should be on your list. What makes this different is that the authors come up with policy options which could significantly improve public policy choices... more info
Customer Review: I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. The two disciplines work well... more info
Customer Review: Influence I bought this book because I read somewhere that it was recommended by Charlie Munger, vice chairman of Berkshire Hathaway. Thanks for the tip, Charlie. It's a very interesting book. The author is a professor of psychology at Arizona State University. The book is about automatic... more info
Customer Review: I really enjoyed this book. I borrowed it from by Boss and read it in about three days. You will never think about statistics and human behavior the same way again. I would especially recommend this book for those of us who deal with human behavior for a living. There are a lot of good antidotes in... more info
Customer Review: The New Rules of Marketing and PR The subtitle is "How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly." That last bit about reaching customers directly is a key point about the difference between the old rules of PR and the new rules.... more info
Customer Review: I do not enjoy reading. I loved this book. Very straight forward, easy to follow, scientifically proven ways to get what you want. Some of this you already know, you just have never thought about it in a context that made sense. I very rarely review anything, much less a book, but this book is going... more info
Customer Review: Strategy: 1. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans. 2. Put the clock forward 20 to 50 years and ask yourself... more info
Customer Review: If you're interested in how certain brands take on personalities of their own beyond their framers' intent--or in the self-conscious denial of any intent at all--this book deserves your attention. Walker examines how certain brands come to embody what we say to ourselves about ourselves, but with no... more info
