Customer Review: Remove the examples from the book, and you have for the most part a collection of already known high level concepts without much depth. Granted, marketing does not have to be complicated and it should not be, but creating innovative products requires more than concepts. For example, the first step... more info
Customer Review: Great read, inspirational. But in a sea of to-do's--many reasonable and beneficial tweaks in lifestyle and thought--I found myself feeling like I was trying to be "sold" something. So in brainstorming/researching my "muse"--we all found ours because it's that easy, right guys?--I came to... more info
Customer Review: I have read the book and taken the test. While the concept is sound (focus and develop your strengths, do only damage control on your weaknesses), the test does not reveal anything that could be applicable to my work. Many of the 180 questions are just simply asking you where your strengths are and... more info
Customer Review: If you do what you have always done , you will get what you have always gotten.
Marshall's new book has shown us all a very effective work around. Read the book and watch how the direction you have been going can shift overnight.
Scott H. Silverman. Author, "Tell Me No. I Dare You!"
Customer Review: This is an excellent book by Marcus Buckingham! I thoroughly enjoyed reading it and the case study he uses throughout the book really reinforces all of the key concepts. The journal pages in the back of the book (or you can download them off his site) are helpful in assisting you to identify which... more info
Customer Review: This is an amazing book that has done many things for me with the two most important: given me lots of ideas about marketing my business and validating personal ideas and business practices that I had. I also very much enjoyed reading this book: it's full of examples of people that I have hear... more info
Customer Review: There is no such thing as a perfect book. People tend to see things in black and white, well there's nothing completely black or white; there's only shades of gray. You can get some good advice out of most books, even if a little. But there is no perfect book that presents you a complete and... more info
Customer Review: It's basically about considering service - either to mankind or to customers - as your life's work. I didn't really get lots from this - it basically read like a magazine article or short speech padded out into a few more pages. Would probably work for your typical corporate hour long training... more info
Customer Review: I read this book and I enjoyed it so much that I purchase three more for some friends as a gift. This book really makes you evaluate yourself as a person and let you know that your attitude plays a very important role in our everyday lives. My first book from John C. Maxwell The Winning... more info
