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1. Raving Fans: A Revolutionary Approach To Customer Service Raving Fans: A Revolutionary Approach To Customer Service
from William Morrow
Price: $14.93

Customer Review:
By definition, a "raving fan" is a customer that is so happy with your company that they praise your actions to anyone who might possibly listen. They are the best form of advertisement and the hardest to acquire. Changing your customer service strategy so that you have raving fans rather than... more info

Customer Rating:
4.0 / 5.0


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2. Consumer Behavior (8th Edition) Consumer Behavior (8th Edition)
from Prentice Hall
Price: $138.66

Customer Review:
Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners.

Customer Rating:
5.0 / 5.0


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3. Consumer Behavior (9th Edition) Consumer Behavior (9th Edition)
from Prentice Hall
Price: $138.66

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4. Supply Chain Management (3rd Edition) Supply Chain Management (3rd Edition)
from Prentice Hall
Price: $125.86

Customer Review:
I am currently using this book in my Master of Professional Studies in Supply Chain Management program at Penn State University and I have found the book to be very useful. When I compare this textbook with the books I used when I completed my MBA in 2003, I feel this textbook is by far one of the... more info

Customer Rating:
4.5 / 5.0


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5. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
from McGraw-Hill
Price: $16.47

Customer Review:
I found this book to be redundant and boring. I also must say that I work for the Ritz-Carlton currerntly.

Customer Rating:
4.5 / 5.0


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6. Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career
from Scribner
Price: $18.48

Customer Review:
I have been working with Bill Good for the last 18 years and he and his system have built my practice. Reading his latest book is like getting a large boast of energy to build some more. This book is laid out in such a way that no one following the instructions should ever not succeed. The book... more info

Customer Rating:
5.0 / 5.0


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7. The Ultimate Question: Driving Good Profits and True Growth The Ultimate Question: Driving Good Profits and True Growth
from Harvard Business School Press
Price: $19.77

Customer Review:
As the owner of a very small business I am not going to be implementing any type of large-scale statistical analysis to determine NPS as the book suggests - it is just too expensive for my company. However, this book does provide a lot of fodder for thinking about customer service, what your company... more info

Customer Rating:
4.0 / 5.0


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8. Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
from McGraw-Hill
Price: $18.45

Customer Review:
Management Lessons from Mayo Clinic is akin to Donald Trump giving tact lessons Bill Clinton and John Edwards giving Monogamy Lessons and Don Rumsfeld and Dick Cheney giving effective War strategy lessons. Mayo Clinic is the New York Yankees of Medicine. Like the Yankees of this decade and the... more info

Customer Rating:
4.5 / 5.0


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9. Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
from Bard Press
Price: $19.80

Customer Review:
The author has a good understanding of what customers want, what customers demand. It's an easy read with solutions to day to day challenges.

Customer Rating:
4.5 / 5.0


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10. Services Marketing Services Marketing
from McGraw-Hill/Irwin
Price: $128.60

Customer Review:
For online marketing, this book is one of the better ones on the bookshelf. The case studies are excellent and engaging, although the rest of the book was lengthy and difficult to read and retain over the course of a semester. This book, like most textbooks, could sacrifice some of its content for... more info

Customer Rating:
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