Customer Review: I bought this because I have to read this for a class and wanted to listen to it in the car while on the road. This is definitely a "must read" for anyone that has aspirations of becoming a top level manager. It is very inspirational. The difficult part is trying to make the changes necessary to... more info
Customer Review: Anyone trying to write a provocative story or trying to market an idea should read this book. I have heard other story-telling "experts" which have stated similar simple principles as the Heath brothers present here (though I'm not sure who has borrowed from whom). Read it, re-read it, and... more info
Customer Review: The authors use the ocean metaphor to differentiate between the typical
strategic approach and the one that they advocate. The bloody red ocean is where the vast majority of companies thrash and battle furiously with their competition, adding incremental improvements to differentiate their... more info
Customer Review: This book by Jim Collins results of a study of several companies which made a sustained quantitative and qualitative jump over a period of at least 15 years. The framework it describes covers six core common principles of these companies: Level 5 Leadership; First Who... Then What; Confront The... more info
Customer Review: As data becomes more available across the enterprise, the challenge becomes how to leverage data for a competitive advantage. This well-written book defines the benchmarks from which organizations should measure their ability to use data to establish a competitive advantage. Highly recommended... more info
Customer Review: Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with green programs. Many examples of what worked and what didn't work.
Great reading!
Customer Review: The main point I get from Masterson's book is marking your product. I know it simple but how many small business owners do all the other THINGS but market their products. Masterson beats the marking concept home! If you market and sale your products you will be successful. A must read before you... more info
Customer Review: I enjoyed reading this book. It has so much insight, so much good information. It is an amazing book. I love it.
P.S. it would be a good idea to also see "What is strategy" by Michael Porter.
Customer Review: This was my first experience ordering a College Textbook on Amazon. I ordered a brand new book and CD and was very pleased to receive my order in time for my class. Most important I was able buy a brand new textbook at a used textbook price. I liked being able to provide my credit card information... more info
Customer Review: Even though I don't have a copy of "Book Yourself Solid" I followed my intuition and decided to purchase "Beyond Booked Solid" about 10 days ago and so glad I did. One reason for my thinking was if I found some of your suggestions helpful in "Beyond Booked Solid," it would probably free me more to... more info
