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1. The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference
from Back Bay Books
Price: $8.99

Customer Review:
The Tipping Point offers an intriguing perspective on how buying trends, social trends, and other patterns of behavior occur as a result of a few people: connectors, mavens, and salesmen. I think the author supports his claim really well with the data he draws on. I found the book intriguing because... more info

Customer Rating:
4.0 / 5.0


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Buy from: Canada Germany France United Kingdom

2. Sway: The Irresistible Pull of Irrational Behavior Sway: The Irresistible Pull of Irrational Behavior
from Doubleday Business
Price: $14.93

Customer Review:
Wow! What a fabulous,timely, and perhaps overdue book. I was particularly impressed by their discussions of altruism versus addiction, and their ability to tie it to modern day screw-ups. Absolute Must-read for 2008. I am looking forward to their next book.

Customer Rating:
4.0 / 5.0


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3. Yes!: 50 Scientifically Proven Ways to Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive
from Free Press
Price: $16.50

Customer Review:
I ordered this one early based on my knowledge of previous work by Dr. Cialdin. Even with 15 years of sales experience I find Dr. Cialdin always finds something new I can add to my sales tool kit. I would recommend this book.

Customer Rating:
5.0 / 5.0


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4. Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
from Entrepreneur Press
Price: $16.47

Customer Review:
Perry and Bryan did a wonderful job on this volume. This is a must-have for anyone running AdWords campaigns. The book opens your eyes to many important things.
The only criticism that I have is about the continuous references to the Overture's Keyword Selector Tool which has been inaccessible... more info

Customer Rating:
4.5 / 5.0


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5. Selling the Invisible: A Field Guide to Modern Marketing Selling the Invisible: A Field Guide to Modern Marketing
from Business Plus
Price: $15.61

Customer Review:
This little gem of a book is packed with tips, ideas and insights that can help you sell the intangible. Author Harry Beckwith trains his sights on the special challenges of marketing services, especially but not exclusively professional services.
If you are in the service industry, read this... more info

Customer Rating:
4.5 / 5.0


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6. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
from Wiley
Price: $29.70

Customer Review:
Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of branding and marketing. This book is fantastic, it is broken up into three sections, theory, prac and reviews. You will learn so much from this well designed, easy to read guide.
I... more info

Customer Rating:
4.5 / 5.0


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7. Marketing Metrics: 50+ Metrics Every Executive Should Master Marketing Metrics: 50+ Metrics Every Executive Should Master
from Wharton School Publishing
Price: $26.39

Customer Review:
While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge.

Customer Rating:
4.5 / 5.0


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8. Microtrends: The Small Forces Behind Tomorrow s Big Changes Microtrends: The Small Forces Behind Tomorrow's Big Changes
from Twelve
Price: $17.15

Customer Review:
"Microtrends" is very informative. It looks at the beginnings of new trends by looking at some which may initially only show up in 1% of population samples. The reason 1% is used is because with populations so large, 1% can be a very large number, especially with the flattening of the world, where... more info

Customer Rating:
4.0 / 5.0


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9. Ogilvy on Advertising Ogilvy on Advertising
from Vintage
Price: $16.47

Customer Review:
For those expecting to get information based on current times, make sure you read the date this book was written. Ogilvy was considered an advertising genius "of his time" - with good reason. The book is entertaining and interesting. Most of the advertising information could be used today (in... more info

Customer Rating:
4.5 / 5.0


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10. How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
from Atlantic Publishing Company
Price: $16.47

Customer Review:
I read this book a few years back. This was a great reference book and starting point if you are just getting into internet marketing. It's a fast read you can pick up and start applying some of the recommendations right away.

Customer Rating:
5.0 / 5.0


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