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1. Nudge: Improving Decisions About Health, Wealth, and Happiness Nudge: Improving Decisions About Health, Wealth, and Happiness
from Yale University Press
Price: $17.16

Customer Review:
According to the authors, man is not the hard, cold rationalist, or economic man, who is often described in free market postulations, but is instead quite fallible, even the highly-educated. The thinking and perceptions of man are constantly being waylaid by subtle influences which result in bad... more info

Customer Rating:
4.0 / 5.0


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2. Influence: The Psychology of Persuasion (Collins Business Essentials) Influence: The Psychology of Persuasion (Collins Business Essentials)
from Collins Business
Price: $12.21

Customer Review:
To put it briefly this is an invaluable book to understanding many of our behaviors relating to influence but it is written in a way that keeps you completely engrossed in it, nothing dry here. I agree with so many of the reviews here on this book. It is just excellent and if I were to have kids... more info

Customer Rating:
4.5 / 5.0


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3. Buying In: The Secret Dialogue Between What We Buy and Who We Are Buying In: The Secret Dialogue Between What We Buy and Who We Are
from Random House
Price: $16.50

Customer Review:
If you're interested in how certain brands take on personalities of their own beyond their framers' intent--or in the self-conscious denial of any intent at all--this book deserves your attention. Walker examines how certain brands come to embody what we say to ourselves about ourselves, but with no... more info

Customer Rating:
4.0 / 5.0


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4. The Wisdom of Crowds The Wisdom of Crowds
from Anchor
Price: $10.17

Customer Review:
Afterthoughts: The title could have been "The Wisdom of One Man" because author James Surowiecki impressively exemplifies his theory - that large groups of people are collectively smarter than the smartest individuals themselves - through countless examples from past and present world affairs.... more info

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4.0 / 5.0


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5. Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
from Hyperion
Price: $10.85

Customer Review:
This is an important book for anyone who wants to understand internet commerce or innovation in services. In addition, "The Long Tail" must be a part of the vocabulary of anyone who wants to talk intelligenly about modern business practices.
The new emphasis on marketing in the new release is a... more info

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6. The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More
from Hyperion
Price: $16.47

Customer Review:
This is a very informative book and helps one to understand the logic behind online retailers. I learned about the "long tail" topic during my graduate studies and had the opportunity to read Chris Anderson's book on the entire topic. I decided to take this opportunity to explore the topic in... more info

Customer Rating:
4.0 / 5.0


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7. The Complete Tightwad Gazette The Complete Tightwad Gazette
from Villard
Price: $15.61

Customer Review:
This is the essential book to have in your library. It is all three of the Tightwad Gazette books in one handy big, giant book. Written by Amy Dacyczyn who refers to herself as the Frugal Zealot, It is the most informative book on not just saving money, but adjusting you mindset to make it fun. I... more info

Customer Rating:
4.5 / 5.0


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8. Why We Buy: The Science Of Shopping Why We Buy: The Science Of Shopping
from Simon & Schuster
Price: $10.20

Customer Review:
i read the book because of the title, i'm kind of interested in how we tick, and though i don't think a book would be able to answer this question, attempts amuse me. however. this was not about why we buy, but about how stores position things so that you might want to buy them, a marketers... more info

Customer Rating:
3.5 / 5.0


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9. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
from Harvard Business School Press
Price: $19.77

Customer Review:
...as a professional who has introduced neuroscience into leadership, I can personally attest to the importance of "thinking more about our thinking" when it comes to why we do what we do. Though we all on some level know this, Zaltman has written brilliantly and pragmatically these sometimes... more info

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5.0 / 5.0


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10. Authenticity: What Consumers Really Want Authenticity: What Consumers Really Want
from Harvard Business School Press
Price: $17.79

Customer Review:
The authors, Gilmore and Pine, present an indubitable assertion that being real in today's business world is now a necessity for continued success. The book, Authenticity, is a well-written followup to their previous work, The Experience Economy, also a must read. For those who care about serving... more info

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1 - 10 of 1924

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