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The 22 Immutable Laws of Branding
from Collins Business
Price: $12.89

Customer Review:

very easy to read, to the point...sometimes a little repetitive but that's ok...good for memorizing.

Customer Rating:
4.0 / 5.0

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The Fall of Advertising and the Rise of PR
from Collins Business
Price: $10.17

Customer Review:

The Fall of Advertising and The Rise of PR is a well-argued case on the role of PR versus the role of advertising in brand marketing. The thesis is that PR is needed to launch a brand and establish its identity; advertising is for maintaining an existing brand's position. The reason is that... more info

Customer Rating:
3.0 / 5.0

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Buy from: Canada Germany France United Kingdom

Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
from Plume
Price: $10.20

Customer Review:

Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.

Customer Rating:
4.0 / 5.0

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Value Merchants: Demonstrat and Documenting Superior Value in Business Markets
from Harvard Business School Press
Price: $23.10

Customer Review:

Unless you have little idea of marketing, customer relationship management, customer value management and know not the basics like defining your customers needs and setting your marketing goals, this book is not for you. I do appreciate its emphasis on the importance of creating unique, well... more info

Customer Rating:
4.5 / 5.0

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Marketing High Technology
from Free Press
Price: $28.00

Customer Review:

I read this book a while back and then gave away 20 copies to my whole product management and marketing team to read. The basic concepts of "whole product" vs. device are typically ignored in Silicon Valley's technology worshiping culture, Apple being the strong exception. The market share guidance... more info

Customer Rating:
4.5 / 5.0

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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
from McGraw-Hill
Price: $29.67

Customer Review:

Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The book is filled with clear examples from past successful campaigns.
Whether... more info

Customer Rating:
5.0 / 5.0

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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
from Delmar Cengage Learning
Price: $32.97

Customer Review:

This product arrived swiftly and in the excellent condition I expected. Thank you! It is wonderful!

Customer Rating:
4.0 / 5.0

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The End of Marketing as We Know It
from Collins Business
Price: $10.85

Customer Review:

This is a fairly quick read. I bought it because I was interviewing with the Zyman Group, a marketing consultancy started by Sergio Zyman. I read it in a couple hours on the plane. Nothing earth shattering but a solid foundational look at the practice of marketing. While the book is primarily about... more info

Customer Rating:
3.5 / 5.0

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Customer Visits: Building a Better Market Focus
from M.E. Sharpe
Price: $72.64

Customer Review:

Edward McQuarrie is clearly skilled in the practical use of customer visits (on-site interviews) as a qualitative data collection tool, particularly for B2B products. His frequent citations of real-world studies that support investment in primary customer research are both useful and validating for... more info

Customer Rating:
4.5 / 5.0

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10.

Start Your Own Wholesale Distribution Business (Entrepreneur Magazine's Start Up)
from Entrepreneur Press

Customer Review:

Good thing I was able to return this book. Way too short and provided lack of important information. Much of the text can be researched online and most of their ideas are common sense. The Appendix they provided are weak. The web sites provide little to zero of help. If you really want to learn more... more info

Customer Rating:
2.0 / 5.0

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