Customer Review: These days it seems everything is about marketing. Most important is perhaps our ability to market ourselves. Purple Cow is a best-seller about standing out, being original and setting yourself apart - a vital skill for anyone looking to find a successful and satisfying career. Seth Godin, a... more info
Customer Review: "If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?" "Tuned In" by Craif Stull, Phil Myers & David Meerman Scott is a book on how to create the "resonator", the product that sells itself. Or (quoted from the book); "The perfect solution to... more info
Customer Review: The Experience Economy is about the progression of economic value:
Commodities - coffee beans
Goods - ground coffee
Services - a cup of coffee at a diner
Experiences - cup of coffee at a fine restaurant or trendy café "Commodities are fungible, goods are... more info
Customer Review: This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 pages a month on top of all the magazines, newspapers, and online sources he devours. Though our reading tastes aren't completely aligned, when he... more info
Customer Review: Innovation is one of the buzz words that has appeared in the business community a lot in the past many years. Every company wants to be an innovator, but many people mistakenly believe that innovation is the art of creating better products (think iPod, for example). But there are many more ways to... more info
Customer Review: This book is not quite as revolutionary as "The 22 Immutable Laws of Marketing" was, but it still should have a place on your bookshelf. You won't get a lot of nuts and bolts about building a solid and powerful brand, but you will get the big concepts and basic theories in easily digestible... more info
Customer Review: I ordered for this book a week before skl started... It never came until the 4th class.. seller wasnt helpful as there was no tracking number available to track item, Also I never got a price cut since the book came in late.
Service was terrible...
I have shopped alot on Amazon for my... more info
Customer Review: I was looking for help getting my product sold locally, and this was no help. After all the money I have spent trying to get my product sold, I wish I had the money I spent on this book back.
