Customer Review: It's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!" It's a good book tough...suitable enough for my thesis:)
Customer Review: If you are involved in phone sales and success depends on setting up meetings with the cold market, there simply is not a better book that I am aware of than Cold Calling Techniques. I rate this book a full five stars solely on the approach given in the section "The Ledge" as this section alone has... more info
Customer Review: As an educational sales rep, my company, Pearson, purchased a copy of this book for the inside sales team, and we worked through each chapter, week by week. Each week, a new team would present the concepts to the rest of the group, and we enjoyed this interactive way of learning. We had fun... more info
Customer Review: I've been in the call center industry for over 6 years but the content of this book presented a lot of refreshing insights about managing a center. I also like the fact that the book is such an easy read--Brad Cleveland used clear and concise vocabulary in explaining Workforce Management even to the... more info
Customer Review: Heat up your cold calls, still wants warm calls, meaning you must have some connection to the potential client. I did get some ideas out of the book. If you are like me, calling people you do not know, he does not have a lot of suggestions, other than, just don't make cold calls. But wasn't that the... more info
Customer Review: Joe Catal has done a great job at debunking some of the myths entailing telemarketing. In his book, aptly named, "Telesales Tips From The Trenches: Secrets Of a Street-Smart Salesman." he provides a no holds barred approach to picking up that infamous phone! Here's a little secret you may not... more info
Customer Review: I'd have to give this book 3 to 3.5 stars. This book is CHOCK full of information, and is a pretty good read. The main points the author tries to drive home are the following: You MUST prospect a minimum of 15 hours a week, in order to be successful, sales is a numbers game, practice the HECK... more info
Customer Review: I was looking for a book that was full of information that I could use - not someone's memoirs. This book saved me hundreds of hours and thousands of dollars in research and hard knock lessons. I was on the wrong path - and thanks to the incredible information in this book, I'm now on the right... more info
Customer Review: but don't expect to create any mobile advertisements after reading over. Upon a cursory glance (my first impressions were how thin and parse in material the book is) it will give you an OK idea of how the industry ticks, and possibly a guidelines to strategic your approach, but NO useful information... more info
