Customer Review: This book gives great details on new media. It was a great guide for quick references especially if you're looking for key words/summaries when describing new marking and pr opportunities in recommendation memos or presentations.
Customer Review: Andy Sernovitz's book is a great way to get started with word of mouth marketing today. it's a nice balance between WOM theory/background, and practical how-to steps. Unless you're already an expert on word of mouth marketing, I expect you'll find this book encouraging, intriguing and motivating to... more info
Customer Review: 'Smart Start Ups' does start up smart: interesting possibilities to consider. But then, page and page is spent trying to convince you that the future is this one way street of online communities. Only in the final chapters does the author begin to unravel what you need to know the most: the 'how to... more info
Customer Review: Robert Scoble changed the face of Microsoft with his authentic and transparent blog. His blogging ideas should inspire other companies to engage in more conversations with their customers. Author, "Trust is Everything: Become the leader others will follow"
Customer Review: This is a classic written by one of the legends of advertising. It is well written and easy to read. It is full of great information, not just about advertising but about business and life. David Ogilvy traces the start and growth of one of the most successful advertising agencies in history.... more info
Customer Review: Reading this I felt like I was in 2nd grade, but I didn't mind because I could read it all in one night, and it had a great, do-able system that I could implement immediately. I started the system the next day and had 6 new refferals in one month. Not only did it talk about a good system, it gave... more info
Customer Review: It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local... more info
Customer Review: I'm the outrageous, outspoken, center of attention... but only in a room where I know people, have already built a reputation or where I have a wingman watching my back. People are often shocked to hear that in a room where I don't know anyone, I'm often a shy wallflower and have trouble breaking... more info
Customer Review: This little 83-page tract against The Walt Disney Company is intended to entertain more than inform or even proselytize. Carl Hiaasen grew up in Florida, where Disney reigns supreme. Disney has devoured Florida, the United States, and, Hiaasen predicts, will gobble up the world. So he relishes a... more info
Customer Review: Best to read this one after Intro to Microeconomics or in a class where the instructor can set aside a little time to explain concepts like elasticity, dead weight loss, supply/demand curves and externalities. Really great examples of economic concepts that are applicable today. This would be a... more info
