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L.L. Bean: The Making of an American Icon
from Harvard Business School Press
Price: $17.79

Customer Review:

Pretty much along the lines of Sam Walton's bio... contains some interesting bits of history, but for the most part it's a "sell job" on what a great company L.L. Bean founded. The only real significant information gleaned from the book was about Bean's "unconditional" guarantee. However, I did not... more info

Customer Rating:
4.0 / 5.0

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Million Dollar Mailings
from Bonus Books
Price: $56.07

Customer Review:

If you're looking for a step by step how to guide on how you can create Million Dollar Mailings on a shoestring budget, then skip this book.
On the other hand, if you're an advertising professional charged with the task of effectively spending your client's money on marketing and advertising,... more info

Customer Rating:
5.0 / 5.0

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Principles of Microeconomics: Study Guide, Third Edition
from Holt Rinehart & Winston

Customer Review:

I found this book to be the best study guide I have ever used. If you need the textbook for a class you should purchase this study guide. It includes short 1-2 page chapter summaries of every chapter which really help cut down the study time. It also includes chapter quizes and pre-tests with... more info

Customer Rating:
3.0 / 5.0

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Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
from McGraw-Hill
Price: $34.65

Customer Review:

This is a great book for understanding all aspects of creating a Direct Marketing company or a direct marketing program within your company. The basics and then some are in this book. Well written in that it kept my attention from new ideas and way it was written.

Customer Rating:
5.0 / 5.0

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Montgomery Ward and Co. Catalogue and Buyers Guide 1895

Montgomery Ward & Co. Catalogue and Buyers' Guide 1895
from Skyhorse Publishing
Price: $10.77

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The Company We Keep: Reinventing Small Business for People, Community, And Place
from Chelsea Green
Price: $13.50

Customer Review:

A document of great vision and execution in a positive direction. A fine example of collaborative and cooperative thinking thich enhances the resulting effort. Everyone wants to work in a nurturing environment.

Customer Rating:
5.0 / 5.0

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The Fruits of Inclusion: A Smart Business Guide to Creating a Sustainable Diversity and Inclusion Program
from Dr. Linda Burr
Price: $11.21

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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
from Delstar Pub

Customer Review:

And that is what makes this book so good.
Sugarman never did much writing for other people.
He wrote to cover his payroll and build his own
business - risking Millions of dollars a year,
OF HIS OWN MONEY, to test his ideas.
He confesses he lost more often than he won but... more info

Customer Rating:
5.0 / 5.0

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The Mom s Guide to Earning and Saving Thousands on the Internet (Mom s Guide to Earning and Saving Thousands on the Internet)

The Mom's Guide to Earning and Saving Thousands on the Internet (Mom's Guide to Earning & Saving Thousands on the Internet)
from McGraw-Hill
Price: $11.21

Customer Review:

I was so excited to get this book--only to be disappointed. Most everything in the book I either already knew, or was REALLY common sense. This mom wishes she would have got it from the library. I could've saved money on the internet that way! ha ha

Customer Rating:
4.0 / 5.0

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10.

Start Your Own Mail Order Business (Entrepreneur's Startup)
from Entrepreneur Press
Price: $14.00

Customer Review:

I bought this book after having my mail order business up and running for over a year. I was looking for inexpensive ways to market my company. This book provided that and more! This book is packed with excellent marketing tips, solutions to inventory and software issues, and examples from other... more info

Customer Rating:
4.5 / 5.0

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