Customer Review: This book is a great overview for someone just beginning to think about starting a business venture, but it seemed to be more focused towards the needs of a large venture, rather than a small business. It covered a lot that I thought would not be applicable to the type of business I want to start --... more info
Customer Review: Levinson's books get better with time. This is his best. Very sensible advice on marketing and the importance of your customer. Highly recommended.
Customer Review: Our software firm needed something reliable that we could use to pitch to private equity investors. This easily did the trick. The book was written by investors who reveal what their interests are. I would highly reccommend this for anyone in the business community. It also gave me deeper... more info
Customer Review: The book was filled with some really excellent resources thaused to write my business plan and have used since. It was more of an assemblage of needed documents rather than a narrative of how to open a restaurant. It was, however, of value and I still refer to it.
Customer Review: I recently had to write a business plan and ended up using this book as a guide. I had 2 other popular books I bought on business plans but ended up using them only to create my table of content. This book compared with other material can be use for the core of your business plan. As this book... more info
Customer Review: This book is an excellent and handy resource for those wishing to write an effective business plan. The book shows how to write a simple start-up plan that includes a summary, mission statement, keys to success, market analysis, and break-even analysis. This kind of plan is very useful for deciding... more info
Customer Review: This is a great conceptual book that is helping me understand what to think about while brainstorming and planning. It is finely written and easy to read. I would not say this book is full of tools to use. So, you won't find hundreds of templates and samples, rather it thoroughly explains what is... more info
Customer Review: Following the advice of Gwen & Sue helped me turn an idea into something much more. Their advice is practicle, applicable and realistic. The book breaks it all down for you, so you can easily locate the parts most relevant to your individual situation. I recommend this book to anyone who is... more info
