Unfortunately for hotel marketers, our industry is drowning in metrics.
While you may not have the team, budget, or resources of a large hotel chain or an OTA, that doesnt mean you are out of the running in driving direct bookings. Instead, it means you need to get creative with your hotel marketing.
Budgeting season: the time to analyze what initiatives are driving performance, review trends in the industry that should be taken into account when constructing your budget, and start thinking about any major upgrades your property needs to take in its digital technology and marketing strategy.
You can spend countless hours each day doing different things just because you think everyone else is doing it. Or, theres FOMO, 'fear of missing out' driving some hotel marketing professionals to jump on every hot new bandwagon that rolls by, just in case it turns out to be next big thing. Some clarity and direction is sorely needed.