By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an upgrade with the ability to add a property description, Facebook announced a new ad targeting option called Trip Consideration that allows hotel brands to reach potential guests in the early stages of travel planning and reaching people with online display ads based on their TV consumption (yes, Netflix included) is all the rage. From SEO to design, read on for the latest trends in hotel digital marketing.
Four Seasons Hotels and Resorts announced plans for the development of Caye Chapel, a private island in Belize featuring magnificent oceanfront estates, private residences and overwater bungalows.
At the heart of this on-going evolution exists the new aged digital traveler, and hoteliers desire to better understand what they look for within their hospitality experience. With this in mind, weve compiled a 10-step checklist to ensure your hotel property is best equipped to attract the modern, digital traveler:
The cost of guest acquisition is on everyones mind these days, which means GMs are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI from their marketing investments.